Responsibilities

• Plan, execute, and optimise digital marketing campaigns across channels such as social media, email, search engines, and display advertising to maximize reach and engagement.
• Manage and grow social media profiles by creating compelling content, scheduling posts, analysing performance metrics, and engaging with followers to foster community.
• Oversee SEO strategies to improve website visibility on search engines through keyword research, on-page optimization, backlink building, and content development.
• Coordinate content to produce persuasive copy for websites, blogs, ads, and email campaigns that resonate with target audiences.
• Utilise tools like Google Analytics and Google Ads to monitor campaign performance, analyse data trends, and generate actionable insights for continuous improvement.
• Manage website content to ensure up-to-date information and optimal user experience.
• Lead project management efforts for marketing initiatives by setting timelines, allocating resources efficiently, and tracking progress to ensure timely delivery of objectives.
• Run paid ad campaigns on social media and Google (including Google Vehicle Ads).

Requirements

• Proven experience in digital marketing management with a strong understanding of SEO, social media management, email marketing, and B2B marketing practices.
• Experience in the motor industry preferred.
• You must be pro-active with your approach, bringing new methods and strategies to the role.
• Proficiency in using Adobe Photoshop for creating visual content that enhances campaign appeal.
• Hands-on experience with website management and familiarity with Google Ads for paid advertising campaigns.
• Strong analysis skills with the ability to interpret data from Google Analytics and other tools to inform strategic decisions.
• Excellent copywriting skills combined with clear communication abilities to craft engaging messages tailored for diverse audiences.
• Demonstrated leadership qualities with the ability to manage multiple projects simultaneously while maintaining attention to detail.
• Proficiency in Microsoft Office Suite including Excel for data analysis and PowerPoint for presentations; familiarity with IT systems is a plus.
• Exceptional organisational skills paired with effective time management to meet deadlines consistently.

Benefits

• Company events
• Company pension
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking