Marketing Assistant
Collectibles
UK (Remote)
$34K/yr - $37K/yr (Est.)In-houseContractIntern/new grad
2 hrs ago
Digital Marketing Manager - Glasgow
Glasgow, UK
£45K/yr – £55K/yrSenior LevelPermanent
Posted 4 months ago
Job Summary
Own the end-to-end digital marketing engine, aligning strategy with brand and revenue goals while building a data-driven team and a scalable measurement framework across paid media, CRM, UX, and CRO.
- Growth & Measurement: build GA4, attribution, and reporting to connect campaigns to pipeline and revenue.
- Channel Ownership: oversee Google, Bing, Meta, and LinkedIn performance with targeting, messaging, and creative tests.
- Automation & CRM: lead marketing automation, lead nurturing, CRM integration, and GDPR compliant data growth.
Job Description
Responsibilities
- Develop and implement the digital marketing strategy aligned to business, brand, and sales objectives
- Lead and mentor the digital marketing team, fostering a high-performance, data-driven culture
- Ensure a consistent cross-channel approach to optimise customer journeys
- Identify and evaluate new growth opportunities across channels, platforms, and technologies
- Oversee paid media activity across platforms including Google, Bing, Meta, and LinkedIn
- Optimise campaigns to improve lead quality, conversion rates, and cost efficiency
- Set, monitor, and report on key metrics including CPL, CPA, ROI and ROAS
- Continuously test and refine targeting, messaging, and creative to improve performance.
- Monitor and analyse digital performance across all channels using tracking and reporting tools
- Build and maintain measurement frameworks using GA4, CRM systems, and attribution models
Requirements
- Degree or equivalent qualification in Marketing, Digital Marketing, Business or a related discipline (desirable)
- Relevant digital marketing certifications (e.g. Google Ads, Analytics, paid social platforms) are desirable
- Proven experience in a digital marketing leadership role
- Strong experience managing multi-channel digital campaigns (PPC, SEO, paid social, email)
- Demonstrable experience delivering measurable ROI/ROAS
- Experience with CRM systems and marketing automation platforms
- Strong analytical experience using tools such as GA4 and reporting platforms
- Experience managing and developing a team
- Desirable: B2B lead generation experience
- Experience with advanced attribution modelling and CRO
Preferred
- Experience with advanced attribution modelling and CRO
- Experience working with CMS platforms and web development projects
- Desirable: Advanced knowledge of CRM and marketing automation systems
- Understanding of SEO, CRO, and user experience principles
- Knowledge of data privacy and GDPR regulations
- B2B lead generation experience
Benefits
- Annual bonus
- 28 days annual leave increasing with length of service plus 4 public holidays
- medical cash-back programme
- free on-site parking
- staff discounts and more!
Matthew Algie
Matthew Algie is the UK & Ireland's leading independent coffee roaster, sourcing and producing high quality speciality coffees for large and small customers throughout the UK and Ireland.
Salaries
Posted range
£45K/yr – £55K/yr
Taken straight from the job posting.
Links
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