Responsibilities

• Re-start Meta ads campaigns from scratch
• Create a clear, jargon-free strategy
• Develop an actionable, practical 12-month plan
• Test and refine sets of ads; set up and run each campaign/ad set/ad
• Limit ad spend to what's most effective
• Start testing Google Ads in the last month before each show date
• Reroute customers via theatre booking sites while improving tracking and using theatre sales reporting
• Provide setup, launch and ongoing work; target lower ad spend with ticket sales in mind
• Offer a bonus for each ticket sold

Requirements

• Highly-experienced freelancer or digital marketing agency
• Clear understanding of the UK market
• Experience with Meta ads campaigns
• Ability to set up and run campaigns, manage budgets and tracking
• Ability to create strategy and a 12-month plan
• Comfort with reporting and ticket-sales correlation

Preferred

• Theatre/ticketing industry experience
• Experience with Google Ads
• Experience with attribution/tracking challenges
• Willingness to work on-site in London (location)