Responsibilities

• As a Digital Marketing Manager - Gaming, you will partner with local teams to drive high impact, cost-effective Paid Media activity across key channels (Search, Social, App, Video).
• Sitting globally, the role will have oversight of multi-territory campaign delivery and lead cross-functional gaming initiatives to meet ambitious growth targets.
• In this role, you will work globally, supporting regional teams in Gibraltar, Malta, US and Brazil to drive gaming growth.
• You will provide strategic oversight on campaign delivery across key channels, ensuring alignment with overarching business objectives and player values.
• This cross-channel role will be pivotal in identifying and driving forward new Gaming marketing initiatives.
• Working cross-functionally with gaming CRM, product, development and design teams, this role will be a key point of contact that translate new game launches, product releases and promotional offers into effective campaigns that resonate with our audience.
• While you will not actively manage campaigns day-to-day, you must possess deep technical capability across paid search and paid social to effectively guide local teams, audit performance, and optimise delivery.
• You will also support the enhancement of the Company’s digital marketing function, working with key partners and internal development teams to drive continual improvement through technology and innovation.
• You will be data-driven, hands-on and have a strong track record in delivering measurable growth across web and app KPIs.
• Experienced in leading Paid Media in a competitive category, you will have strong knowledge across marketing, analytics and technology solutions.

Requirements

• Proven experience leading and influencing paid media strategy across web and app.
• Deep technical capability across paid search and paid social, enabling you to provide expert oversight and guidance on campaign delivery.
• Strong track record in delivering measurable growth.
• Extensive experience in Paid Media, with iGaming experience preferred.
• Ability to use data driven insights to quickly iterate and methodically improve results.
• Commercially minded, with the ability to translate marketing performance into business value.
• Proficient in data analysis, with advanced Excel skills.
• Strong knowledge of Google Analytics and MMPs such as AppsFlyer.
• Comfortable communicating effectively to stakeholders at varying levels of seniority.
• Pro-active and autonomous work ethic, thriving within a dynamic, global team environment.