Responsibilities

• Team leadership: Overseeing and building a high-performing digital marketing department through establishment of clear KPIs, operational workflows, and team performance standards whilst supporting career progression.
• Deliver commercial goals: Work with Click Dealer & Centeca Group commercial departments to create, launch, and deliver tactical growth initiatives that will define the next chapter of Click Dealer’s market expansion.
• Drive impact at scale: Transform our digital marketing operations by leveraging next-generation AI and automation tools to scale our service delivery, drive efficiency, track and improve product performance.
• Performance Reporting: Monitor departmental metrics and ROI, delivering regular board-level reporting on marketing performance, revenue growth, and key operational updates.
• Omnichannel Campaign Strategy: Oversee performance and execution across all digital marketing channels—including PPC (Paid Search/Social), SEO, Content Strategy, Email Marketing, CRO, and social media.
• AI & Tech Optimization: Identify, test, and implement advanced AI tools (generative AI, automated bidding frameworks, AI-driven content generation, predictive analytics) to scale team capabilities and deliver enhanced client outcomes.
• Product & Service Growth: Collaborate with Product and Sales teams to enhance our proprietary website solutions and bundle market-leading digital products that address the evolving needs of automotive retailers.

Requirements

• Substantial leadership experience: Proven track record in a leadership role (ideally at a departmental level- leading multidisciplinary digital teams).
• AI Tooling & Scaling Mastery: Previous experience of utilising AI software/automation tools to optimise operations, improve service delivery, and scale campaigns efficiently.
• Omnichannel Expertise: In-depth knowledge and operational competence across all major digital marketing channels (SEO, SEA, Social Ads, Programmatic, CRO, Email, Marketing Automation).
• Budget Management: Practical experience of managing financial metrics, setting pricing/margin strategies, managing budgets, and taking ownership of revenue targets.

Preferred

• Background within SaaS, Tech, Automotive, or B2B/Agency environments.
• Hands-on familiarity with proprietary CMS/website platforms and B2C lead-generation workflows.