Responsibilities

• Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
• Maintain and enhance website content performance, build high-converting landing pages, and implement SEO, and Generative Engine Optimization (GEO) strategies.
• Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
• Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
• Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.

Requirements

• 4+ years’ experience in digital marketing roles that cover a broad range of disciplines, including paid social, PPC, and email.
• A track record of driving strong results across paid social, web content, and email.
• Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
• Experience using and managing website CMSs.

Preferred

• Line management experience.

Benefits

• Unlimited annual leave
• Healthcare cash plan
• 6% pension contribution
• therapeutic services (after completion of probation)
• hybrid working & nine day fortnight