Responsibilities

• Develop and deliver the digital marketing strategy aligned to business objectives and customer needs.
• Plan, manage and optimise digital campaigns across SEO/SEM, email, social media, paid search and display channels.
• Manage the website, content, UX and customer journeys, working with internal teams and external partners to maintain a secure, accessible and effective digital presence.
• Manage CRM activity, data quality, reporting and user support, ensuring compliance with data protection requirements.
• Use analytics to monitor campaign, website and channel performance, providing insight and recommendations to improve ROI, engagement and lead generation.
• Implement marketing automation, integrations and process improvements to support lead nurturing and efficient customer communications.
• Communicate openly and respectfully with colleagues, customers and partners.
• Support change, innovation and continuous improvement.
• Deliver high-quality work on time and contribute to commercial, practical and science-based outcomes.