Responsibilities

• managing and optimising website content and landing pages using Umbraco CMS, ensuring content is accurate, engaging, accessible and aligned to user journeys and conversion goals
• supporting search visibility through content optimisation, SEO best practice and performance reporting
• monitoring website and campaign performance, using insights to identify opportunities to improve engagement, lead generation and conversion
• planning, building, testing and reporting on email and CRM activity, including newsletters, customer communications, audience segmentation and lifecycle journeys
• supporting digital campaigns and working with agencies to coordinate delivery, monitor performance and identify opportunities for improvement
• supporting delivery of the website development roadmap by gathering requirements, coordinating feedback, testing functionality and helping implement enhancements
• producing clear performance updates and recommendations, while supporting wider marketing activity including events, presentations, partnerships, award entries and project administration

Requirements

• A degree-level qualification, CIM qualification and/or at least two years' relevant digital marketing experience.
• Experience managing website content through a CMS; knowledge of Umbraco would be advantageous.
• Experience planning, delivering and reporting on email marketing campaigns; knowledge of HubSpot and Stripo would be beneficial.
• Experience working with CRM platforms, audience segmentation and database management.
• Knowledge of SEO best practices, content optimisation and conversion-focused user journeys.
• An understanding of how marketing channels support customer journeys and business objectives.
• Strong writing skills, with the ability to create engaging content for different audiences and channels.
• The ability to analyse performance data and identify practical opportunities for improvement.
• Strong organisational skills, with the ability to manage multiple priorities effectively.
• Confidence communicating with colleagues, agencies, customers, residents and other stakeholders.

Preferred

• An understanding of digital advertising, campaign tracking and performance measurement would also be advantageous.

Benefits

• A combined pension contribution of up to 20%.
• Career progression and professional development opportunities.
• 25 days' holiday rising to 28 with length of service.
• The opportunity to sell up to five days of holiday every year.
• The opportunity to buy up to ten days of holiday each year (subject to conditions).
• A healthcare package that allows you to claim back healthcare costs.
• Life assurance of up to eight times your salary.
• The opportunity to lease a new electric car through salary sacrifice (subject to conditions).
• Cashback and discounts from more than 3,000 retailers.
• One paid volunteering day each year.