Responsibilities

• Managing and developing the digital marketing campaigns strategy including Paid Media and Paid Social Media
• Managing relationships with external digital agencies
• Managing digital marketing channels including, paid search, SEO, affiliate marketing, email marketing, paid social media, digital partnerships
• Monitoring, analysing and reporting on all digital activities against KPIs
• Website content management and optimisation
• Liaise with on-site teams, designers, and external agencies to ensure campaigns align with brand messaging, leasing goals and student needs.
• Work cross-functionally with sales, operations, and the rest of the marketing team to ensure cohesive messaging and consistent brand voice.
• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
• Identifies trends and insights and optimizes spend and performance based on the insights. Stay up-to-date with digital technology developments and industry dynamics. Spot market opportunities and drive growth of the business
• Brainstorms new and creative growth strategies through digital marketing

Requirements

• Minimum of 3 years’ experience in a digital marketing role
• Excellent communication skills, both written and verbal
• Experience in real estate, accommodation, hospitality or retail preferred
• Confident using digital tools including Meta Business Suite, Google Analytics, Canva or Adobe Suite, email platforms, and social scheduling tools.
• Experience working with CMS and CRM platforms is essential.
• Strong presentation and copywriting skills
• Fluent in English, other languages a plus