Responsibilities

• Create unique and engaging book-led digital content including written assets, graphics, and short-form video for social media platforms such as Meta, Pinterest, and Spotify in line with campaign briefs and brand guidelines
• Plan, build and deploy on email marketing campaigns as agreed with the Digital Marking Manager
• Support the delivery of automated email flows that enhance customer experience and drive retention
• Stay informed on email marketing trends, best practices, and emerging technologies to identify opportunities for innovation and improvement
• Support the Digital Marketing Manager with email testing and performance analysis, including A/B testing and reporting
• Monitor and engage with the online book community by responding to comments and messages in a consistent tone of voice, helping to build brand presence and loyalty, and escalating where appropriate
• Write and publish blog content following SEO and content guidance
• Maintain digital content calendars, supporting alignment with wider campaign activity, seasonal moments, and planned promotions
• Assist in the setup and day-to-day use of digital tools and platforms, including email, social scheduling, analytics, and eCommerce personalisation systems
• Monitor and compile performance data across channels, supporting quarterly and annual reporting and optimisation led by the Digital Marketing Manager

Requirements

• Strong interest in digital content creation, social media, and email marketing
• Creative mindset with strong attention to detail and an understanding of brand consistency
• Excellent written communication skills, with strong English spelling and grammar and the ability to adapt tone of voice for different audiences
• Strong IT proficiency, including Microsoft Word, Outlook, and Excel
• Ability to manage multiple tasks, prioritise workload, and meet deadlines in a fast-paced environment
• Proactive and enthusiastic approach, with a willingness to learn and develop new digital marketing skills
• Experience managing or using social media platforms such as Meta and Pinterest in a personal or professional context
• Educated to degree level or able to demonstrate equivalent relevant experience
• Genuine interest in reading, books, and the wider publishing industry

Preferred

• Experience with email marketing platforms such as Klaviyo, Dotdigital, or similar CRM systems
• Design skills using tools such as Canva and/or Adobe Creative Suite
• A portfolio or examples of previous digital marketing, content, or social media work

Benefits

• Hours of Work: 30 hours per week – Monday to Thursday (0.8 FTE)
• Salary: Pro-rata of a full-time salary of £24,784.50
• Job Type: Permanent (subject to a successful probation period) and office based
• Location: 6 Battle Road, Heathfield Estate, Newton Abbot, TQ12 6RY
• Holiday: Pro-rata of 25 days plus bank holidays
• Our Comprehensive package of benefits includes:
• Generous 50% staff discount
• 25% discount for friends and family*
• Annual free book allowance in time for Christmas*
• Gym membership allowance*