Responsibilities

• Manage and optimise site content, ensuring the website delivers an excellent user experience and supports enquiry generation
• Execute on-page SEO basics identifying opportunities to improve organic search listings
• Own the social calendar and manage social channels, working with the wider marketing team to deliver regular, engaging content that drives audience growth, reach and engagement
• Schedule, publish and optimise content across LinkedIn and other relevant social media channels.
• Build, deploy and optimise email marketing campaigns
• Develop and manage automated journeys
• Help to cleanse and grow MTC’s data to support segmentation
• Own digital reporting; monitoring website, email and social performance
• Translate data into clear recommendations and actions that improve marketing effectiveness
• Support the production and adaptation of content and marketing assets that showcase MTC’s impact, expertise and customer success, transforming content into customer-focused digital materials