Digital Marketing Executive at Just Travel Cover | Sunderland, UK | £28K/yr – £30K/yr

Just Travel Cover

Digital Marketing Executive

Sunderland, UK (On-site)

£28K/yr – £30K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own CRM and lifecycle marketing across B2B and B2C channels, using segmentation and automation to lift engagement, retention and ROI while coordinating content for multiple brands and partner campaigns and driving adoption of AI tools.

CRM and lifecycle ownership across email and SMS campaigns, journeys and automation.
Content and partnerships: website content, collateral, affiliate campaigns with travel/insurer partners.
Tech and measurement: GA4/GTM and marketing tech to optimize data-driven performance and adopt AI tools.

Job Description

Planning, building and delivering B2B and B2C email and SMS marketing campaigns using segmentation, automation and customer journeys.
Developing CRM campaigns that improve customer engagement, retention and repeat business.
Creating and maintaining website content across multiple brands, including landing pages, blogs and promotional content.
Supporting affiliate marketing and partnership campaigns with travel companies, insurance brokers, comparison sites and other commercial partners.
Producing marketing collateral, campaign assets and promotional content to support product launches and business growth.
Working with external agencies on SEO and other digital marketing activity.
Using customer data and campaign performance to identify opportunities to improve engagement, conversion and return on investment.
Supporting the implementation and use of marketing technology, including CRM systems, Google Analytics 4, Google Tag Manager and other digital marketing tools.
Helping the business embrace emerging technologies, including AI-powered marketing and customer engagement tools.
Working across multiple brands, products and new business initiatives as the business continues to grow.

A Marketing degree (or equivalent qualification).
At least two years' experience in a marketing role.
Experience delivering digital marketing campaigns across multiple channels.
Experience using email marketing and CRM platforms.
Excellent copywriting and communication skills.
Experience managing website content through a content management system.
Strong organisational skills with excellent attention to detail.
An analytical mindset with the ability to use data to improve marketing performance.
A genuine interest in marketing technology, automation and AI.

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Dotdigital or similar CRM/marketing automation platforms
Affiliate marketing
SEO
Canva or Adobe Creative Suite
Basic HTML/CSS
Financial services or insurance marketing

Just Travel Cover

Just Travel Cover is an independent Travel Insurance provider in North East England. Many travel insurance companies won't provide cover for travellers who need travel insurance cover for pre-existing medical conditions or on-going illnesses. Travel insurance from Justtravelcover.com is different.We have a large panel of specialist travel insurance companies available and can search the travel insurance market to find just the right travel insurance cover you need for your holiday or business trip and with cover available for thousands of medical conditions we're confident we'll be able to find you a great deal on your travel insurance.Our sophisticated travel system is also available to the broker market allowing access to a back office system e a and a white labelled B2C sales facility at no extra cost. In addition complete fulfilment is available to any broker wishing to outsource their Travel business freeing up time to concentrate on the core business, whilst receiving an on-going revenue stream safe in the knowledge the business is handled professionally.With a wealth of experience in non-standard travel we offer a comprehensive Medical Screening service. Using market leading technology from Healix Risk Rating, our structured process provides an immediate decision based on our clients underwriting criteria. The screening results are fully documented and delivered to both customer and client. Just Insurance Agents Ltd already provides services for many organisations and now have the capability and the technology to offer these services to the industry as a whole.

Founded in 1999

Sunderland, England, GBR

17 employees (2 in marketing)

www.justtravelcover.com