Digital Marketing Executive at Debenhams Group | Manchester, UK

Debenhams Group

Digital Marketing Executive

Manchester, UK (Unknown)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own and optimize cross-channel acquisition and retention programs for fashion e-commerce, turning paid social, CRM campaigns, and search into growth and ROI.

Paid Social & Channel Management: Collaborate with our digital agency to set up, optimize, and scale paid social campaigns across Facebook, TikTok, and Snapchat across multiple international territories to hit KPIs.
CRM Execution & Campaign Broadcast: End-to-end CRM calendar execution, including the setup, HTML testing, and deployment of weekly emails, app pushes, and SMS broadcasts.
A/B Testing & Optimization: Set up ongoing A/B tests across CRM channels to improve open rates, CTR, and revenue-per-send.

Job Description

Own and optimize cross-channel acquisition and retention programs for fashion e-commerce, turning paid social, CRM campaigns, and search into growth and ROI.

Paid Social & Channel Management: Collaborate with our digital agency to set up, optimize, and scale paid social campaigns across Facebook, TikTok, and Snapchat across multiple international territories to hit strict KPIs.
CRM Execution & Campaign Broadcast: Support the end-to-end execution of the CRM calendar, including the setup, scheduling, HTML building/testing, and deployment of weekly global email campaigns, App Push notifications, and SMS broadcasts.
A/B Testing & Optimization: Assist in setting up ongoing A/B tests across CRM channels (testing subject lines, send times, creative layouts, and CTAs) to improve open rates, CTR, and revenue-per-send.

Debenhams Group

Debenhams Group is redefining the future of retail following the successful transformation of the iconic British heritage brand, Debenhams. Once bought out of administration, Debenhams has emerged as Britain's leading online department store, built for the future and primed for rapid growth. We’ve cultivated a vibrant community of brands, engaging millions of consumers, and we’re just getting started. Our Vision: 'Fashion. Beauty. Lifestyle. For everyone.' We aim to provide a diverse range of products that cater to all, while scaling Debenhams Group into a £multibillion GMV business, with a strong focus on profitability. The turnaround of Debenhams is the blueprint for the wider transformation of our Group. Our Youth Brands are undergoing a similar evolution, moving towards fashion-led marketplaces and adopting a leaner, more efficient operating model. As Debenhams Group, we’re embracing a new era, marked by fresh leadership, a bold strategy, and an unwavering focus on maximising value for our shareholders. With 5 core brands and our very own financial service, DebenhamsPay+, our journey is only beginning, and we are committed to leading the charge in global digital retail. With an emphasis on speed, innovation, and technology, we’re confident that our best days lie ahead.

8.9K employees (1,004 in marketing)

www.debenhamsgroup.com