Responsibilities

• Paid Social & Channel Management: Work collaboratively with our digital agency to set up, optimize, and scale paid social campaigns across Facebook, TikTok, and Snapchat across multiple international territories to hit strict KPIs.
• CRM Execution & Campaign Broadcast: Support the end-to-end execution of the CRM calendar, including the setup, scheduling, HTML building/testing, and deployment of weekly global email campaigns, App Push notifications, and SMS broadcasts.
• A/B Testing & Optimization: Assist in setting up ongoing A/B tests across CRM channels (testing subject lines, send times, creative layouts, and CTAs) to improve open rates, click-through rates (CTR), and revenue-per-send.
• PPC & Optimization: Perform regular keyword research, campaign preparation, and ongoing analysis. Execute weekly negative keyword research and search query reporting to maximize ROI.
• Reporting & Insights: Deliver accurate daily, weekly, and monthly performance reports across acquisition (Paid/PPC) and retention (CRM) channels, alongside bespoke ad-hoc analysis to guide future strategy.
• Google Ads: Support the optimisation of our Google Ads strategy across Performance Max and Demand Gen, including asset updates, spend management, auction insights, and search/category analysis.
• Competitor Intelligence: Conduct ongoing competitor analysis and monitoring—including tracking competitor email and push notification strategies—to keep us ahead of the market.
• Cross-Functional Collaboration: Partner with the Merchandising team to align stock allocations with upcoming promotional activities, daily forecasted sales, and CRM push strategies.
• Stakeholder Communication: Maintain excellent communication lines when working across internal departments and externally with agency partners, tech suppliers, and ESPs.

Requirements

• Experience: Proven experience in a digital marketing, paid media, or dedicated retention/CRM role (ideally within e-commerce or retail)
• Agency & Tool Familiarity: Experience working directly with performance marketing agencies and hands-on exposure to an enterprise-level Email Service Provider (ESP) or Customer Engagement Platform (such as Klaviyo, Braze, Emarsys, or Salesforce Marketing Cloud)
• CRM Technical Skills: Basic understanding of HTML/CSS for email optimization, dynamic content tags, and setting up automated lifecycle flows (e.g., welcome series, abandoned cart, win-backs)
• Platform Knowledge: Solid hands-on or working knowledge of major platforms including Google Ads, Facebook Ads Manager, TikTok Ads, and Bing
• Data & Analytics: Good working knowledge of Google Analytics (GA4), customer database segmentation, and experience working with product data feeds
• Tech Savvy: Proficient in Microsoft Office, with advanced skills in Excel
• Analytical Mindset: Highly numerate with strong analytical skills and previous experience utilizing bid management tools
• Creative Eye: A strong passion for digital marketing, trend-awareness, and an understanding of what assets perform best visually in a fashion landscape—whether in a paid social ad or an email inbox
• Soft Skills: Exceptional attention to detail (essential for QA-ing emails before they broadcast to millions of users), brilliant communication skills, and a proactive attitude suited for a fast-paced environment

Benefits

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan