Digital Marketing Executive

Birmingham, UK (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own content and SEO driven performance for a hotel portfolio, coordinating across websites, OTAs, and metasearch to drive leads and conversions while aligning with larger campaigns.

  • Content and channel auditing across multiple hotels to ensure consistency and impact.
  • SEO and keyword research to raise organic rankings and improve lead generation, plus UX improvements on core sites.
  • Campaign integration and monthly performance analysis to guide continual optimization and budget pacing.

Job Description

Responsibilities

  • Auditing and creating content across a variety of online channels for multiple hotels.
  • Writing optimized copy
  • Conducting keyword research
  • Analyzing and reporting on results to drive continual improvement.
  • Support hotel commercial plans, ensuring digital integration with wider marketing campaigns and initiatives
  • Auditing and creating content across all online channels, including websites, OTAs, metasearch and third-party
  • Optimising websites for search, improving user experience and generating leads and conversions
  • Keyword research and implementation
  • Implement paid distribution strategies across a number of channels, including Google Ad Words, review and report on performance
  • Use Canva to create engaging graphics for websites

Requirements

  • Degree level or equivalent with digital marketing experience (1-year minimum)
  • Knowledge of Google Analytics, Google Tag Manager, Google Data Studio, Google Ad Words and SEM Rush

Preferred

  • Hospitality experience and knowledge of brand systems would be desirable

Benefits

  • Extensive benefits, development opportunities and compensation package
  • fantastic staff rates and discounts across our UK portfolio, 24/7 access to our Employee Assistance Programme, and an annual holiday allowance of 28 days (inclusive of bank holidays)
Aimbridge Hospitality logo

Aimbridge Hospitality

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.Aimbridge is a place for growth. Associates can join at any level and rise to be their best while helping to define hospitality with a global leader. Here, people can learn while they earn with some of the best team members around. We encourage our talent to become better and grow every day by providing access to the training and technology they need to shine.At Aimbridge, people can take their careers to the next level, knowing they’ll have our strength and size to back them up. Our passion to innovate and grow as a best-in-class hospitality services organization means there are more ways to build your strengths and capabilities. Our team-oriented environments are filled with people who are succeeding together as they develop and strengthen skills through our onboarding and industry-leading training. Employees’ commitment to guests, owners, and each other is the foundation of our shared success.Aimbridge is the kind of place people describe as a community with shared values. We aspire to make all of the locations we manage feel like places where everyone belongs. Our properties and workplaces are often right down the street in the neighborhoods in which our people live. Team members are as diverse as the properties in which we operate. We have an inclusive workplace that ensures collaboration and support. Together we extend this welcoming spirit to every person and place we serve.

Founded in 2003
Plano, Texas, USA
7.5K employees (76 in marketing)

Traffic Signals

Monthly Visitors
28.8K
Traffic Source Mix
Search
50.6%
Direct
41.8%
Referral
5.4%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
51 (1% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 11 years ago

Funding History

  • Jul 2015
    Private Equity
  • Jan 2013
    Private Equity

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