Responsibilities

• Plan, create, schedule and publish engaging content across all Woodway social media platforms, including all brands currently represented by Woodway.
• Manage day-to-day community engagement, responding to comments and messages and growing the audience.
• Plan and run paid digital advertising (paid social and PPC), managing budgets set by the Manager.
• Apply SEO best practice to improve organic visibility across web and content.
• Monitor channel analytics and produce regular performance reports with recommendations.
• Maintain and update the Woodway website with new products, product content, news and case studies, keeping it accurate and current.
• Optimise pages for search, performance and user experience, and support any website development or upgrade projects.
• Coordinate with the Technical department to ensure product information online is correct and up to date.
• Produce and distribute customer newsletters and email campaigns, including the quarterly newsletter, and maintain subscriber and contact data.
• Build and manage email journeys / automation where available, and report on engagement.

Requirements

• Hands-on experience delivering digital marketing across social media, web and email.
• Proficient in Microsoft 365 applications including Word, Excel, PowerPoint, Outlook and Teams, with experience using Microsoft Copilot to support content creation, reporting, data analysis, research and day-to-day productivity.
• Proficiency with design tools (e.g. Adobe Creative Cloud / Canva) for producing print and digital collateral.
• Experience using WordPress and WooCommerce to update and maintain website content, product pages, categories, images, downloadable resources and news articles, together with a working understanding of SEO principles and best practices.
• Strong attention to detail, organisation and the ability to manage multiple tasks to deadline.
• Experience: similar marketing: 2 years (required)
• Personal qualities: Creative and detail-focused, with pride in well-presented, on-brand output.
• Personal qualities: Organised and able to prioritise a busy day-to-day workload to tight deadlines.
• Personal qualities: Proactive and able to work without close supervision and on own initiative.
• Personal qualities: An active, flexible team player who supports both marketing and sales colleagues.

Preferred

• Experience with paid social and PPC advertising.
• Photography and short-form video editing skills.
• Email marketing / automation platform experience.
• Experience maintaining customer contact data and supporting marketing campaign activity through CRM systems
• Experience monitoring website, social media and email campaign performance using standard analytics tools.
• Experience in a B2B, technical or product-led environment.
• Relevant marketing qualification or equivalent.

Benefits

• Competitive salary, commensurate with experience
• 25 days annual leave plus bank holidays
• Option to purchase up to 2 additional days of annual leave each year
• Company pension scheme
• Monday to Thursday: 8:30am – 5:00pm
• Friday: 8:00am – 1:30pm
• Employee Assistance Programme (EAP)
• Company pension
• On-site parking