Responsibilities

• Own and deliver the Weetons marketing strategy, budget and campaign calendar.
• Grow brand awareness, customer engagement, store footfall and ecommerce revenue.
• Plan, create and manage email campaigns, newsletters and customer communications.
• Manage Weetons’ organic social-media presence and create engaging written, photographic and video content.
• Coordinate paid social, paid search and other digital advertising activity (google etc)
• Manage PR, influencer outreach, partnerships and community marketing including awards etc.
• Support seasonal campaigns, product launches, events, restaurant bookings, private hire and corporate gifting.
• Maintain a consistent brand identity across digital channels, stores and customer communications.
• Brief and manage agencies, freelancers and other third-party partners, including photo/video shoots.
• Monitor results, report against agreed KPIs and continually improve campaign performance.

Requirements

• Professional, hands-on experience managing social-media channels.
• Strong content-creation skills, including copywriting and visual or short-form video content.
• Experience planning and delivering marketing campaigns.
• Strong organisational and project-management skills.
• The ability to work effectively with internal teams and external partners.
• Confidence using performance data to improve marketing activity.
• Email Marketing, building out campaigns and weekly newsletter emails
• Creative production and brand management
• Marketing budget management and monthly performance reporting
• Adobe Illustrator skills

Preferred

• Email marketing and CRM.
• Paid social and paid search.
• PR and media relations.
• Influencer marketing, outreach and partnerships.
• Creative production and brand management.
• Ecommerce, SEO and conversion optimisation.
• Marketing-budget management and performance reporting.
• Food, hospitality, retail or lifestyle marketing.

Benefits

• Competitive salary with opportunity for progression
• Desirable workplace situated on the outskirts of the spa town of Harrogate
• Pension
• Free on-site parking
• Generous total site & brand discount
• On site working: HG3 1EW, but some remote working can be discussed.