Digital Marketing Channels Lead at Institute and Faculty of Actuaries | London, UK

Digital Marketing Channels Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own and optimize the IFoA’s digital presence from the website to direct channels, with a strong UX, accessibility, and SEO backbone.

Owns end-to-end content operations, SOPs, and calendar-driven coordination across website, email, social, and CRM platforms.
Drives monthly metrics, reporting, and homepage optimization to boost member engagement and clarity of brand.

Job Description

Oversee the strategy, planning, delivery and ongoing improvement of the IFoA’s digital marketing channels including: the main public actuaries.org.uk website and CMS; mass-email, SMS and other direct, “one-to-many” channels; Social Media; and relevant MSDynamics/CRM “one-to-one/few” channels
Oversee the day-to-day delivery of content and information across the IFoA’s digital platforms and work with colleagues across the MV, B and MC Group to ensure they are coordinated with our wider efforts and planned effectively using the IFoA’s Communications Calendar.
Ensure the tracking and reporting of monthly metrics across the IFoA’s digital platforms including the website, social media, and email.
Develop and maintain Standard Operating Procedures (SOPs) for all IFoA digital platforms and channels.
Be responsible for the content strategy on the IFoA website and ensure that all pages are updated to be kept current and accurate.
Plan the IFoA homepage, to act as the organisations virtual “shop window” ensuring that it helps the organisation achieves its goals and increases engagement and connection between the IFoA and its members.
Supervise the publishing of content on to the IFoA website and blog, ensuring it is effective, clear, and on brand.
Develop and maintain a strategy for the continual improvement of the IFoA website ensuring the site adopts best practices and meets members’ needs and expectations.
Be the UX lead in the organisation, identifying issues within the IFoA website and between platforms (VLE, digital communities etc) and work with in-house expertise and external agencies to make improvements.
Ensure the website meets accessibility standards and develop and maintain strategies to improve SEO.

Institute and Faculty of Actuaries

3.4 Glassdoor

The Institute and Faculty of Actuaries (IFoA) is the UK's only chartered professional body dedicated to educating, developing and regulating actuaries based both in the UK and internationally.We represent and regulate our members for the benefit of the outside world and oversee their education at all stages of qualification and development throughout their careers.As a professional body we work with employers to encourage and develop their actuarial employees to better themselves, the employer and the financial sector.Here is our privacy policy, including the T&C's pertaining to our social media channels: https://www.actuaries.org.uk/privacy-policy

Founded in 2010

London, England, GBR

616 employees (29 in marketing)

www.actuaries.org.uk

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