Digital Marketing & Business Development Executive (Freelance)

West Bromwich, Sandwell, UK (Hybrid)

£24K/yr – £33K/yrEntry LevelPart time

Posted 3 weeks ago

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Job Summary

Own the lead generation and appointment cycle for a financial-services oriented audience using a mix of digital ads, video content, and CRM follow-up.

  • Growth Infrastructure: Own Meta campaigns, lead capture, and post-lead follow-up to keep every lead moving.
  • Content Engine: Create and publish videos across Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts from filming to editing and scheduling.
  • CRM & Scheduling: Maintain CRM records and book qualified appointments for the Director, ensuring professional follow-up.

Job Description

Responsibilities

  • Generating business opportunities through a combination of digital marketing and proactive follow-up.
  • Creating engaging videos and content for Facebook, Instagram, LinkedIn, TikTok and YouTube Shorts.
  • Filming, editing and scheduling social media content.
  • Creating graphics and promotional material.
  • Setting up and managing Meta (Facebook & Instagram) advertising campaigns.
  • Optimising campaigns to generate high-quality leads.
  • Following up every lead generated through advertising.
  • Contacting accountants and professional firms following our direct mail campaigns.
  • Booking qualified appointments for the Director.
  • Maintaining accurate CRM records and ensuring every opportunity is followed up professionally.

Requirements

  • ✅ Proven experience managing Meta (Facebook & Instagram) advertising campaigns.
  • ✅ Excellent telephone sales and appointment-setting skills.
  • ✅ Confident speaking with business owners and professional firms.
  • ✅ Experience creating engaging video content for social media.
  • ✅ Excellent communication and organisational skills.
  • ✅ Self-motivated and capable of working without constant supervision.

Nice to Have

  • Experience within financial services, property, mortgages or B2B sales would be an advantage but is not essential.

Benefits

  • Flexible working hours.
  • Hybrid working.
  • Genuine autonomy and responsibility.
  • Opportunity to work directly with the business owner.
  • Real opportunity to help build a growing business from the ground up.
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City Mortgages

Online Mortgage BrokersEverything is done via calls and online. Book a call here: https://calendly.com/thecitym or call us on 0330 0949441Are you looking for a Mortgage Deal? We are a network of experienced Mortgage Brokers covering Birmingham and the Midlands helping Property Investors, Home Movers and Landlords with their Mortgage, Buy to Let and Protection needs.

Founded in 2019
West Bromwich, England, GBR
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