Responsibilities

• Delivering and optimising paid marketing campaigns across channels including Meta, Google and TikTok, working closely with our Growth Marketing team.
• Monitoring campaign and funnel performance, using metrics such as CTR, CPA and ROAS to identify trends and recommend improvements.
• Creating and optimising French content, including articles, search content and vendor profiles, using SEO best practices to improve organic visibility.
• Managing content calendars and coordinating publishing with internal teams, agencies and freelancers.
• Owning the quality of French localisation across product and marketing touchpoints, making sure translations feel natural, consistent and right for the local audience.
• Supporting CRM activity by adapting, writing, building and sending customer communications for the French market.
• Contributing to social, brand and PR activity, from briefing social content and identifying experiments to supporting press stories and gathering insights from couples.
• Managing multiple campaigns and deadlines, keeping assets, budgets, reporting and workflows organised.
• Using customer, market and performance insight to make your work more relevant and effective – and bringing ideas for tests and experiments that could improve results.
• Using AI and automation thoughtfully to make marketing workflows faster and more effective, while applying strong judgement and maintaining quality.

Requirements

• Has native or fluent level French and excellent English, with the confidence to write engaging customer-facing copy in both languages.
• Has experience executing digital marketing activity and is ready to take greater independent ownership of campaigns and projects.
• Is comfortable working with marketing data and KPIs, spotting trends and using them to inform day-to-day decisions.
• Understands how different marketing channels and customer touchpoints work together across the funnel.
• Has strong attention to detail and takes pride in great QA – whether reviewing a landing page, email, translation or campaign setup.
• Can manage several priorities and deadlines while staying organised and following through.
• Understands the importance of localisation and can balance a consistent global brand with what feels relevant to a French audience.
• Is curious, proactive and enjoys testing, learning and finding better ways of doing things.
• Works collaboratively across different marketing disciplines and teams.
• Is commercially aware and interested in how marketing activity contributes to customer acquisition and growth.

Preferred

• We love hearing from people who are enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences. We prioritise grit, positivity and the willingness to get stuck in, so we encourage you to apply even if your experience doesn’t exactly match every part of the job description.

Benefits

• 25 days of annual leave, with an extra day every year after three years, up to 30 days
• Hybrid working – we’d love to see you in the office twice a week, but you're welcome to come in more often
• £500 per year Learning and Development budget
• Enhanced Family-Friendly Policies
• Cycle to Work Scheme
• One month fully paid Sabbatical Leave after five years at Bridebook
• 2 weeks Working From Anywhere per year
• Wedding Leave – 5 days paid
• Half-Day Wedding Anniversary Leave
• Financial Wellbeing Sessions