Responsibilities

• Email, CRM & Customer Journey
• Lead our email and lifecycle marketing using Klaviyo, building flows and campaigns that acquire, convert and retain customers.
• Plan, build and test campaigns with clear hypotheses; from segmentation and personalisation to subject lines and creative.
• Build emails using drag-and-drop tools (e.g., Klaviyo editor, Canva), ensuring designs are visually engaging, on-brand and conversion-focused.
• Partner with our creative & showroom teams to grow our email list, supporting best-practice sign-up processes and in-store acquisition initiatives.
• Own performance reporting across open rates, clicks, revenue attribution and list growth.
• Paid Performance (PPC & Paid Social)
• Work closely with our creative team to manage, optimise and challenge channel performance.
• Provide creative and strategic briefs rooted in insight, helping us test and scale what works.
• Ensure strong alignment between ads, landing pages and on-site experience.

Requirements

• You’re an analytical thinker who also enjoys good design and clean UX.
• You understand how CRM, PPC, and web performance work together to create a seamless customer journey.
• You love testing, experimenting, and finding marginal gains that compound over time.
• You’re proactive, organised and excited by the idea of improving things every week.
• You enjoy collaborating with designers, developers, agencies and marketers to bring ideas to life.

Preferred

• Experience in retail or e-commerce is a bonus but your ability to learn fast is what matters most.

Benefits

• Complimentary eyewear
• A generous friends and family discount
• Access to our Retail Trust benefits platform
• Free on-site parking at our HQ
• The chance to help shape an ambitious, creative brand during an exciting period of transformation