Responsibilities

• Team management responsibilities
• Manage, mentor, appraise and develop assigned staff, ensuring they are working effectively and meeting KPIs.
• Ensure SMART goals are set and achieved by the team
• Lead and manage a global panel marketing team, fostering a collaborative, high-performance culture.
• Develop and implement strategies to optimise team productivity, efficiency, and effectiveness.
• Provide mentorship and guidance to team members, promoting continuous learning and professional development.
• Panel Marketing
• Overall responsibility for the design and deployment of strategies to grow and maintain the M3 Group panels in line with evolving business needs.
• Develop and execute marketing strategies to attract new research participants across multiple panel brands.
• Design and implement targeted campaigns across digital channels, managing multi-channel campaigns (social media, email, paid ads, SEO) and monitoring performance metrics and adjust strategies accordingly.

Requirements

• Education and Training Required: Bachelor’s degree in business administration, marketing, or a related field, or relevant experience; advanced degree preferred
• Minimum Experience: At least five years of professional experience managing market research panels, B2C marketing or membership marketing management At least five years of professional experience managing marketing or market research panel teams.
• Knowledge, Skill, Ability: Proven experience in B2C marketing, ideally within membership or subscription-based models. Strong knowledge of digital marketing tools and platforms (SEO, PPC, social media, email automation). Strong leadership skills Exceptional written and verbal communication skills Self-motivated and driven with a passion for excellence Able to make decisions, take ownership, and accept accountability Strong ability to manage time and work independently Analytical mindset with the ability to interpret data and optimise campaigns. Familiarity with UX principles and user journey mapping.

Benefits

• 25 days annual leave
• Participation in a company bonus scheme linked to personal and company performance
• Group Life Cover 4x salary
• Pension 4%/4% employee/employer contributions
• Vitality health
• Staff discount scheme
• Discounted gym membership