Responsibilities

• Manage and grow the digital presence of TOPCHIRO and Top Chiropractic UK.
• Generate more high-quality enquiries and new clients through effective, measurable marketing.
• Own the strategy, implementation, optimisation and reporting across our key digital channels.
• This is a hands-on role. You should be comfortable getting into Google Ads, Meta Ads, Google Analytics, Search Console, websites, SEO tools and content systems yourself rather than relying entirely on external agencies.
• Paid Advertising: Manage and optimise Google Ads campaigns from end to end.
• Paid Advertising: Manage and optimise Meta Ads (Facebook & Instagram) campaigns.
• Paid Advertising: Build campaigns targeting new patient acquisition, specific treatments and local markets.
• Paid Advertising: Manage budgets and continuously improve cost per lead and conversion rates.
• Paid Advertising: Create and test different adverts, audiences, landing pages and offers.
• Paid Advertising: Monitor campaign performance and identify opportunities for growth.

Requirements

• Proven experience managing Google Ads.
• Proven experience managing Meta Ads.
• Strong understanding of SEO.
• Experience managing websites/CMS platforms.
• Strong understanding of Google Analytics and conversion tracking.
• Experience with local SEO.
• Understanding of landing pages and conversion rate optimisation.
• Strong analytical and problem-solving skills.
• Ability to work independently and take ownership.
• Excellent written communication.

Preferred

• Experience in healthcare, dental, chiropractic, physiotherapy, aesthetics or another local healthcare/service business.
• Experience with multi-location businesses.
• Experience with WordPress.
• Experience with Google Tag Manager.
• Experience with technical SEO.
• Experience with link building and digital PR.
• Experience with AEO / AI search optimisation.
• Experience producing or managing video content.
• Experience working with CRM and lead management systems.