Responsibilities

• You will design digital assets and web experiences for active client accounts, with a focus on ecommerce, consumer brands, technology brands, and product launches.
• The role sits between brand design, UX/UI, ecommerce design, web design, and performance creative.
• You will not be expected to lead strategy or own client relationships.
• You will be expected to understand a brief quickly, work in Figma confidently, design clean digital systems, and produce work that can move into build, launch, or campaign production.
• This role is ideal for a freelance designer with experience in a creative agency, ecommerce agency, Shopify agency, performance marketing agency, DTC brand, or digital product environment.
• Day to day, this may include:
• Ecommerce website designs
• Shopify homepage, product page, collection page, and landing page layouts
• Pre-launch and launch campaign landing pages
• Paid social creative for Meta ads
• Digital campaign assets
• Brand identity applications across web, email, and paid social
• Brand guidelines and visual identity systems
• UX/UI layouts for frontend pages
• Wireframes, page structures, and design systems in Figma
• Email design direction and CRM creative
• UGC ad layouts, creator brief visuals, and performance creative templates
• Website sections, campaign modules, and reusable design components
• Mobile-first ecommerce page designs- Design refinements based on client feedback, performance learnings, and senior creative direction

Requirements

• Strong digital design ability
• You should have a strong eye for layout, typography, spacing, hierarchy, imagery, colour, and visual consistency.
• You should be able to design polished digital work that feels premium, commercially useful, and appropriate for the brand.
• You should be comfortable designing for web, mobile, ecommerce, email, and paid social.
• Figma is essential.
• You should confident building clean files, using components, organising pages, preparing design systems, working with brand guidelines, and handing designs over clearly.
• You should be able to create website layouts, landing page designs, campaign assets, and brand systems inside Figma without needing heavy direction.
• You should understand how ecommerce pages work. That means designing for product discovery, conversion, offer clarity, trust, mobile experience, product storytelling, social proof, checkout flow, and campaign performance.
• Experience designing for Shopify is strongly preferred. You do not need to be a Shopify developer, but you should understand how Shopify pages are structured and what makes a design practical to build.
• You should understand the basics of good UX/UI design. That includes logos, typography, colour systems, image style, tone, layout rules, visual guidelines, and how to apply a brand consistently across digital touchpoints.
• Experience creating or developing brand guidelines is a strong advantage.
• Experience with technology branding, consumer technology, or future-facing brands would be especially relevant.
• Paid social and Meta ad design: You should be able to design paid social creative for Meta campaigns.
• That means understanding hooks, formats, visual hierarchy, product-led creative, UGC layouts, offer-led ads, social-first design, and how to make an ad clear within seconds.
• You do not need to be a media buyer, but you should understand how design affects ad performance.
• Agency delivery? You should be comfortable working in a fast-moving agency environment.

Preferred

• Experience creating or developing brand guidelines is a strong advantage.
• Experience with technology branding, consumer technology, or future-facing brands would be especially relevant.
• Agency experience is strongly preferred.
• Useful but not essential: Canva
• Webflow
• Framer
• Klaviyo
• GA4
• ChatGPT or Claude for research, drafting, QA, or production support