Digital Account Director - West Midlands

Stafford, Staffordshire, UK (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 12 days ago

Job Summary

Take ownership of a high-value digital advertising portfolio, driving growth for premium and bespoke products while collaborating with field sales, BDMs, and key stakeholders to train, onboard, and implement best practices.

  • Manage elite accounts and achieve growth targets
  • Develop advertising programs that meet client needs and spend thresholds
  • Lead training and cross-functional collaboration to scale performance

Job Description

Responsibilities

  • Managing an elite portfolio of customers, with annualised spend ranging from £8000 - £70,000.
  • Delivering growth sales primarily from our premium & bespoke products - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
  • Working with your Field Sales Manager and team of BDM’s to drive high quality referral opportunities whilst supporting in the training and development of the BDM’s within your territory.
  • Nurturing relationships with key stakeholders within the business including your Digital Marketing Manager, whom you share your accounts with, product and commercial managers, L&D, marketing and finance. Training and Onboarding: Facilitate training sessions and onboarding programs for new and existing team members, ensuring alignment with organisational goals.
  • Best Practice Implementation: Drive the adoption of best practices within the team, leveraging your experience to cultivate a high-performance sales culture.

Requirements

  • A minimum of 3 years’ experience in managing high value digital advertising accounts.
  • Ability to demonstrate a highly successful track record of digital sales performance during their career to date from both a base of customer and high value acquisition.
  • A strategic thinker with a high understanding of digital marketing campaigns and technology.
  • Resilient and disciplined with tenacity. Never afraid to ask for testimonials which supports their client dedicated ethos.
  • Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
  • An excellent communicator with the ability to explain complex digital information clearly and concisely.
  • Emotionally Intelligent, demonstrating respectful, professional and collaborative approaches to team member and supporting functions within the business.
  • Task orientated, everyday willing to go the extra mile for their client. Flexible – able to adapt to changing priorities and targets and strategies quickly.

Benefits

  • Salary £51,000 , OTB £22K , Car Allowance of £6000 or £6800 (dependant on your car)
  • Yell Gold Award annual incentive
  • At least 31 days holiday (inc. public holidays), building to 34 over 5 years
  • Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel
  • Access to mind, money and movement wellbeing resources and gym discounts
  • Savings on eyecare and free eye tests
  • Company-wide and local recognition schemes
  • 24/7 Employee Assistance Programme support
  • Pension scheme for colleagues aged 22 to State Pension Age
  • Life insurance for all
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Yell

3.0 Glassdoor

Since 1966, we’ve been helping UK businesses grow – from printed ads in the Yellow Pages to powerful, AI-driven digital marketing that delivers real results. As the UK’s No.1 for managed digital advertising for local businesses*, we make it easy for you to get found, trusted and chosen online. We bring all your marketing together – from your website and SEO to business profiles, ads, reviews and analytics – and manage it all for you. Everything works in sync to attract more customers and help your business grow with confidence. With Yell, everything’s managed under one roof – one trusted partner, one simple dashboard and one predictable monthly payment. What makes us different is simple: Yell offers the UK’s only guaranteed way to protect your marketing investment. With our Lead Guarantee, you’ll get enough leads to cover your total spend (at minimum) – or we’ll refund the difference. It’s marketing that’s risk-free, stress-free and proven to perform. Today, over 50,000 UK businesses trust Yell to manage their digital marketing – combining real expertise, AI technology and six decades of local insight to keep them ahead of the competition. *among direct competitors that target local businesses regardless of industry (MBrain, 2023)

Founded in 1966
Reading, England, GBR
1.4K employees (504 in marketing)
100% recommend to a friend

Marketing Team

Marketing Team Size
338 (23% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Seed, 12 years ago

Funding History

  • Jan 2014
    Seed

Traffic Signals

Monthly Visitors
15.9M
Monthly Google Ads Budget
$24K
Traffic Source Mix
Search
4.5%
Direct
40.8%
Referral
21%
Social
23.3%
Paid
2.5%

Headcount Trend

Current headcount: ~1.4K

Recent News

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Digital Account Director - West Midlands

Yell · Stafford, Staffordshire, UK · Remote