Responsibilities

• Supporting the management and optimisation of the Genting websites, including Resorts World Birmingham.
• Creating, publishing and maintaining engaging digital content across websites, the My Genting App and other digital platforms.
• Working closely with internal teams to ensure content and messaging remain consistent across all digital and CRM channels.
• Assisting with the delivery, monitoring and reporting of digital marketing and CRM campaigns.
• Managing website updates, audits and content maintenance to ensure information remains accurate and up to date.
• Supporting the creation of customer journeys, app campaigns, email campaigns and A/B testing activity.
• Using campaign, website and customer insights to identify opportunities for improvement and optimisation.
• Creating digital project briefs and coordinating activity to ensure campaigns are delivered on time and accurately.
• Supporting social media activity and content across casino channels where required.
• Demonstrating strong copywriting, communication and content creation skills.

Preferred

• Working with CMS, CRM and digital marketing platforms, with knowledge of Google products and Microsoft Office applications desirable.

Benefits

• Company funded benefits
• Private GP helpline.
• Discount portal for popular retailers, restaurants, leisure and more.
• Pension scheme.
• Life assurance.
• Employee assistance programme " A confidential helpline providing 24/7 advice and counselling whatever the issue.
• 20% discounted gym membership.
• Mental health support.
• Family-friendly and wellbeing policies.
• Flexible benefits* - designed for employees to choose the best package for their personal needs.