Digital Content Producer

London, UK (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 5 weeks ago

Job Summary

Own end-to-end digital content for HM Treasury by shaping policy storytelling, producing multimedia assets, and guiding senior stakeholders on digital formats across campaigns.

  • Translate complex policy into clear digital content
  • Collaborate with creative and channel teams to deliver engaging social media
  • Provide production support and asset management during major campaigns

Job Description

Responsibilities

  • Work with the Treasury ministerial team to identify creative content opportunities that explain economic policy in engaging, accessible ways
  • Advise ministers and their offices on effective content formats, digital best practice and what resonates with audiences
  • Collaborate daily with the videographer, photographer and designer on content production, maintaining quality and consistency
  • Shoot simple videos and photos at Treasury events, ministerial visits and policy announcements
  • Edit video content and draft social media copy for ministerial and departmental channels
  • Work with the Head of Channels to deliver engaging content for HM Treasury's official social media accounts
  • Translate complex policy information into clear content grounded in audience insight and what works digitally
  • Support the development of creative content formats including graphics, short-form video and multimedia assets
  • Ensure all content meets departmental quality standards, aligns with HM Treasury's digital strategy and complies with propriety requirements
  • Provide production support to the content team during busy periods, including editing and asset management

Requirements

  • Strong understanding of digital best practice with evidence of creating effective content across video, photography and social media platforms
  • Comfortable picking up a camera and creating visual content, with basic video editing skills or willingness to learn quickly
  • Excellent written communication skills with ability to translate complex policy information into clear, engaging digital content
  • Confidence to advise senior stakeholders on digital content, providing constructive recommendations grounded in what works for audiences
  • Proven ability to work flexibly across different tasks and respond quickly to changing priorities while maintaining professional boundaries
  • Meticulous approach to quality control with ability to maintain high standards and ensure content aligns with departmental strategy
  • Natural team player who works effectively across the digital team and wider communications function
  • Understanding of the political and policy environment, with good judgement about sensitive content and propriety requirements

Preferred

  • Experience working in government communications or a similarly regulated environment
  • Familiarity with GOV.UK publishing standards and accessibility requirements for online publications

Benefits

  • Generous Annual Leave - 25 days (rising to 30 after 5 years), plus public holidays and the King’s birthday.
  • Outstanding Pension Scheme - Defined Benefit pension with employer contributions of 28.97%
  • Parental Leave Packages - Including 6 months’ occupational pay for maternity/adoption, shared parental leave options.
  • Flexible & Hybrid Working - Options include part-time, job-share, compressed hours, flexitime, and hybrid working (where business needs allow).
  • Advance Schemes & Discounts - Rental deposit, cycle-to-work, SmartTech, season ticket loans, and access to HM Treasury’s benefits portal for a wide range of discount codes.
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HM Treasury

HM Treasury is the government’s economic and finance ministry, maintaining control over public spending and setting the direction of the UK’s economic policy.

London, England, GBR
2.3K employees (76 in marketing)

Marketing Team

Marketing Team Size
76 (3% of company)
Median Tenure
11 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
106.6M
Monthly Google Ads Budget
$356
Traffic Source Mix
Search
58.6%
Direct
31.7%
Referral
6.6%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~2.3K

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Digital Content Producer

HM Treasury · London, UK · Hybrid