Responsibilities

• Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities
• Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives
• Oversee the ecommerce product photography briefing and delivery.
• Anticipate content needs across the customer journey from acquisition through to post-purchase and plan accordingly
• Work within the Digital teams and Brand teams to align content with wider business priorities
• Brief and review creative assets with Digital Design and Image Teams, ensuring timely and on-brand execution
• Manage the briefing and approval process, keeping projects on time and on brief
• Act as the bridge between commercial requirements and creative execution, ensuring output is both beautiful and effective
• Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan, facilitating and presenting briefs in relevant meetings
• Prepare Content Review results to be shared with the business, identifying and actioning content opportunities

Requirements

• Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand
• Hands on experience managing content in Shopify (Shopify Plus experience a bonus)
• Management experience
• Strong understanding of the ecommerce customer journey and what drives online conversion and SEO best practices
• Proven ability to write compelling creative briefs and manage creative workflows
• Confident using data to inform decisions comfortable in GA4, Shopify analytics, or similar
• Excellent eye for brand and aesthetic, with the ability to balance commercial and creative priorities
• Strong project management skills able to manage multiple campaigns simultaneously and hit deadlines
• A collaborative communicator who can work effectively across creative, commercial, and technical teams
• Sensible experience with or exposure to A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience, or similar)
• Experience working with or briefing photographers and videographers on set is a plus

Preferred

• Shopify Plus experience (bonus)
• Experience with A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience, or similar)
• Experience working with or briefing photographers and videographers on set is a plus