Digital Content Lead, BBC Studios Audio

London, UK (Hybrid)

$46K/yr - $57K/yr (Est.)Mid LevelFull time

Posted 4 days ago

Job Summary

Own the end-to-end social video and editorial strategy for podcasts and digital content, leading production, team development, and platform optimization.

  • Own the social publishing strategy across social channels, including planning, scheduling and YouTube optimization.
  • Lead and develop the Digital Executive and guide production workflows.
  • Use audience data and trends to inform strategy and drive continuous improvement.

Job Description

Responsibilities

  • Work with audio production teams to develop, produce, film and edit long- and short-form video content around select podcasts, collaborating closely with ad sales, marketing, media planning and distribution teams.
  • Produce visual podcast episodes and social-first video content, optimising assets for digital platforms through editing, captioning, motion graphics and platform-specific formatting.
  • Lead the editorial publishing strategy across social channels, including content planning, scheduling, targeting and YouTube optimisation, ensuring activity supports commercial and audience growth objectives.
  • Support and upskill production teams in visual content creation, providing guidance on production workflows and best practice in partnership with the Head of Production.
  • Line manage and develop a Digital Executive, overseeing workload, priorities and professional development.
  • Build strong relationships with talent, influencers, brands and internal stakeholders to maximise audience engagement and support content launches and campaigns.
  • Use audience insights, performance data and industry trends to evaluate activity, inform strategy, identify opportunities for innovation and drive continuous improvement.
  • Ensure all social activity is compliant with BBC editorial, advertising and governance standards, including community management and the responsible use of AI.

Requirements

  • Proven experience creating and delivering social media content strategies, managing communities, and using analytics to inform decision-making.
  • Demonstrable hands-on experience producing social-first and long-form video content, including filming, editing, adding graphics/effects, and publishing across digital platforms.
  • Strong understanding of podcast production and distribution, with a passion for audio and video storytelling.
  • Ability to lead and influence stakeholders at all levels, driving new initiatives and contributing to strategic thinking.
  • Strong planning and organisational skills, with the ability to manage multiple priorities and adapt to changing demands.
  • Excellent understanding of audience behaviours across platforms and devices, using insights to shape content and engagement strategies.

Preferred

  • General Business and Strategy experience in a commercial organisation, demonstrating a sound business understanding.
  • Experience of working in a matrix organisation.
  • Experience of building and developing a successful team.
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BBC

The BBC is the world’s leading public service broadcaster.We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world.

Founded in 1922
London, England, GBR
42K employees (21,079 in marketing)

Salaries

SalaryGuide estimate

$46K/yr – $57K/yr

Modelled from 11 comparable roles.

See all BBC salaries

Marketing Team

Marketing Team Size
15,804 (38% of company)
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$13.9M
Last Raise
$13.9M
Series Unknown, 8 years ago

Funding History

  • Mar 2018
    Series Unknown • $13.9M

Traffic Signals

Monthly Visitors
552.5M
Traffic Source Mix
Search
29.6%
Direct
62.9%
Referral
4.8%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~41.9K

Recent News

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Digital Content Lead, BBC Studios Audio

BBC · London, UK · Hybrid