Responsibilities

• Create and edit engaging, audience-first content across a range of digital channels, including paid, social media, email, and emerging platforms
• Turn strategic priorities into clear, compelling messages that resonate with diverse audiences across London
• Work closely with colleagues across communications, policy, and marketing teams to deliver integrated campaigns and ensure consistency in tone and messaging
• Champion best practice in digital content, ensuring all output is accessible, inclusive, and aligned with the GLA’s standards and objectives
• Use data and performance insights to refine content, optimise campaigns, and maximise impact
• Manage content projects from briefing through to delivery, ensuring work is high-quality, timely, and effective
• Support and guide junior team members, helping to build capability and maintain high editorial standards
• Contribute to a culture of innovation, keeping the GLA at the forefront of digital communications and exploring new ways to engage audiences

Requirements

• Exceptional copywriting and editing skills, capable of crafting audience-focused, clear, and impactful content aligned with organisational goals.
• Strong experience in leveraging social media, email marketing, and digital advertising for communications, campaigns, advocacy, and engagement, with an understanding of emerging trends and platforms.
• Solid understanding of visual storytelling and its role in effective digital communications and campaigns.
• Working knowledge of email marketing CRMs specifically Mailchimp, building and monitoring social media advertising campaigns in Meta Ads Manager, Google and Snapchat, and design tools such as the Adobe suite and Canva.
• Strong understanding of politically sensitive work, with experience managing relationships with stakeholders, including senior leadership.
• Comfortable working under pressure and adapting to a changeable environment.

Benefits

• GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role.
• As part of this, you will need to split your time between home working and coming into the office.
• In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments.
• We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.