Own the day-to-day digital marketing execution for a turf manufacturer: update the website, manage the distributor portal, run email automation, keep CRM tidy, and track performance.

• Website Updates & SEO: support WordPress updates and basic SEO/SEM to lift organic traffic.
• CRM & Lead Flow: assist CRM hygiene, lead routing, and sales enablement data across HubSpot/Odoo.
• Analytics & Research: monitor Google Analytics, prepare monthly KPI reports, and spot trends from market/competitor insights.

Distributer Portal Management: serve as the main administrator for the distributor portal. Coordinate user access, upload and organize the latest marketing assets, update product documentation, and ensure global distributors have seamless access to necessary resources.

• Distributor Portal Management: administer access, asset organization, and documentation updates to ensure global distributor readiness.

Email Automation & Campaigns: Assist the Marketing Executive in building, testing, and deploying automated email marketing workflows and drip campaigns. Handle audience list segmentation to ensure targeted, high-performing messaging.

• Email Automation: build, test, and deploy automated email workflows with targeted segmentation.

Lead Management & CRM: Assist the Sales coordinator in maintaining the hygiene and structure of our CRM database (HubSpot/Odoo). Coordinate incoming marketing leads, ensure proper tagging and assignment, and map the lead flow to assist the sales enablement process.

• Lead Management & CRM: maintain CRM hygiene, tag and assign leads, and map lead flow to sales enablement.

CRM & Email Operations: Assist the Sales coordinator in managing the CRM system (Odoo). Handle list segmentation, clean subscriber data, and deploy scheduled email marketing campaigns.

• CRM & Email Operations: segment lists, clean data, and run scheduled campaigns in Odoo.

Analytics & Reporting: Monitor and track digital KPIs using Google Analytics. Prepare monthly performance reports on website traffic, email click-through rates, and campaign conversions to provide optimization insights.

• Analytics & Reporting: track KPIs and generate monthly performance reports for website and campaigns.

Market & Competitor Research: Conduct routine digital market research and competitor monitoring to spot online trends and keywords.

• Market & Competitor Research: monitor trends and keywords to inform planning.

Administrative Support: Help maintain the central marketing calendar , log digital advertising invoices , and support webinars or digital events.

• Administrative Support: maintain calendar, track ad invoices, and assist webinars or events.