Responsibilities

• manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads
• optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact
• work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience

Requirements

• experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social
• strong analytics skills, with the ability to interpret data and make decisions accordingly
• effective time management and prioritisation skills, as this role often juggles multiple, competing priorities
• Creative copywriting skills are essential
• passion for Dogs Trust and the work we do