Destination Content Strategy Manager
Cardiff, UK (On-site)
£39K/yr – £55K/yrSenior Level5+ years expPermanent
Posted 1 day ago
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Job Summary
Own the destination-content strategy and lead editorial planning across luxury travel products, aligning content with commercial goals and product objectives.
- Drive annual and quarterly content roadmaps for multiple channels
- Coordinate with writers, editors and external contributors to deliver high-quality, commercially effective content
Job Description
Responsibilities
- Define and manage the company’s destination-content strategy
- Align editorial priorities with commercial and product objectives
- Develop annual and quarterly content roadmaps
- Manage editorial calendars across website, email, social and print channels
- Identify priority destinations, routes and travel products for content development
- Lead content planning for luxury rail journeys and tailor-made holidays
- Oversee the production of destination guides and travel features
- Manage content for hotels, lodges, excursions and cultural experiences
- Ensure day-by-day itineraries are clear, accurate and commercially effective
- Develop standards for pre-departure information and practical travel guidance
Requirements
- Degree or professional qualification in Journalism, Communications, Marketing, Publishing, Travel and Tourism or a related subject
- At least five years of experience in travel content, publishing, tourism marketing or digital editorial work
- Experience managing destination or travel-content strategies
- Strong portfolio of high-quality travel or lifestyle content
- Proven experience managing editorial calendars and content programmes
- Experience leading writers, editors or external contributors
- Excellent written English and advanced editing skills
- Strong proofreading, fact-checking and quality-control capabilities
- Ability to balance editorial quality with commercial objectives
- Experience managing website and digital-content projects
Preferred
- Previous experience with a luxury tour operator or specialist travel company
- Detailed knowledge of Southern or Eastern African destinations
- Familiarity with Rovos Rail, the Blue Train or similar rail services
- Experience developing content for safari and premium-hospitality products
- Knowledge of tailor-made holiday planning
- Experience with WordPress or another enterprise content-management system
- Familiarity with Google Analytics 4 and Google Search Console
- Experience using SEO research and content-optimisation platforms
- Knowledge of conversion-focused content strategy
- Experience managing multilingual content
Benefits
- Additional leave
- Flexitime
- Paid volunteer time
