Deputy Head of Social Strategy

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Owns social editorial operations with a video-first rotation, turning performance signals into bold real-time decisions across channels.

  • Own daily publishing, tone, visuals and editorial standards across platforms to deliver timely, audience-relevant content.
  • Manage and mentor editors and video specialists, aligning with data-driven insights and senior editors on performance.
  • Act as deputy and lead shift coverage to maintain continuity when the Head of Social Strategy is absent.

Job Description

Responsibilities

  • Support the Head of Social Strategy in executing a video-first social media strategy that aligns with editorial priorities and business goals.
  • Oversee the daily publishing schedule and editorial output across social platforms, ensuring timely, high-quality, and audience-relevant content.
  • Lead on shift and weekend coverage, providing real-time editorial judgment, escalation support, and decision-making in collaboration with newsroom editors.
  • Manage and mentor social editors and video specialists, ensuring strong performance, creativity, and adherence to best practices.
  • Work closely with the Head of Social Strategy and data analysts to monitor performance, interpret insights, and adjust tactics in response to trends.
  • Collaborate with marketing, video, and commercial teams to maximise reach and revenue opportunities on key social platforms.
  • Maintain consistency in tone, visuals, and editorial standards across all channels.
  • Encourage experimentation with formats, tools, and storytelling techniques to drive growth and innovation.
  • Act as deputy in the Head of Social Strategy’s absence, providing continuity of leadership and maintaining high editorial and operational standards.

Requirements

  • Proven experience in a senior social media, audience, or newsroom role, ideally with a focus on video and visual storytelling.
  • Strong editorial judgment and understanding of what drives engagement and conversation across platforms.
  • Experience managing or supervising teams in a fast-paced publishing environment, including shift-based operations.
  • Proficiency in using analytics and audience insights to inform editorial decisions and optimise performance.
  • Collaborative, adaptable, and confident working with senior editors, marketers, and commercial stakeholders.
  • Excellent understanding of emerging social trends, tools, and video formats.
  • Strong communication and organisational skills, with the ability to balance strategic priorities with hands-on daily delivery.

Preferred

Benefits

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
  • Wide range of training available, plus full LinkedIn Learning access
  • Private medical insurance including coverage for pre-existing conditions
  • Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
  • ‘Bikes for Work’ and ‘Electric Car’ scheme
  • Up to 60% discount on Harper Collins books
  • Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
  • Access to wellbeing benefits such as EAP, physio/massage and counselling
  • A generous pension scheme with employer contributions of up to 5%
  • 30 days holiday, plus bank holidays and up to 4 volunteering days per year
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The Times

The Times-Picayune | NOLA.com has informed, entertained and helped make the greater New Orleans area better for more than 180 years. Our Pulitzer Prize winning journalism reaches more than 10 million unique users each month, 3.5 million in Louisiana alone. We use the size of our vast audience to help businesses large and small reach their customers. Locally owned and with more than 365 employees across the state, we are invested in Louisiana's success.

Founded in 1998
New Orleans, Louisiana, USA
102 employees (76 in marketing)

Traffic Signals

Monthly Visitors
6.6M
Monthly Google Ads Budget
$49.3K
Traffic Source Mix
Search
32.2%
Direct
56.7%
Referral
4.9%
Social
5.9%
Paid
0.1%

Headcount Trend

Current headcount: ~102

Marketing Team

Marketing Team Size
74 (73% of company)

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