Responsibilities - Lead a team of 6 (with 3 direct reports) to create compelling and engaging multi-channel marketing activity within the complex government environment. - Work closely with the wider marcomms leadership team. - Lead marketing plan delivery, ensuring alignment with the marketing and communications strategy and GCA business priorities. - Lead on insight and evaluation reporting to ensure effective performance, aligned with the Government Communication Service evaluation framework. - Collaborate with senior colleagues across GCA to ensure all marketing meets objectives, managing and mitigating any risks. - Provide strategic marketing and branding counsel to ensure the GCA brand and reputation is protected and enhanced. - Lead and guide team members, manage performance to ensure a high-performing team, and support staff development through regular feedback. - Oversee agency management ensuring high quality performance, adherence to contract terms and on time, on budget delivery. - Ensure all creative outputs reflect the GCA brand through a robust peer review process, managing and mitigating issues that may arise. - Keep up to date with and implement, as appropriate, new digital marketing tools, techniques and channels to support marketing objectives and strategy. - Work with the Head of Marketing to manage the marketing budget with a focus on low cost and no cost activity, applying robust spend controls that ensure best value. - Ensure marketing operations systems, tools and processes are effective and continually optimised. - Apply the principles, policies and practices of Government Communications Service to a high professional standard. Requirements - Essential Criteria (to be assessed at application stage). - Line manager experience / capability: demonstrable experience of leading a team, overseeing resourcing and mentoring individuals to support growth and professional development. - A proven track record of delivering high-impact marketing activity: managing multiple priorities to meet business needs and achieve objectives. - Strong strategic thinking and planning skills: ability to translate marketing strategy into operational results evidenced by robust evaluation and performance reporting. - Digital marketing: proven experience of developing and leading effective digital marketing channels and content strategies. - Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt style to the audience. Nice_to_have - Benefits - Competitive salary - Generous pension scheme - A discretionary non-contractual performance related bonus - Working remotely in addition to working in advertised office location - Flexi time scheme (available for B1-B6) - Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays