Customer Marketing Specialist

London, UK

Salary Not AvailableMid LevelTemporary

Posted 4 weeks ago

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Job Summary

Own end-to-end 1:1 customer communications across channels from brief to delivery, ensuring audience clarity and journey fit.

  • Own the communications flow from briefing through delivery to ensure channel and customer journey alignment.
  • Coordinate briefs and copy with writers and CRM partners to make messages clear and channel appropriate.
  • Flag risks early and decide who must act to keep the work moving without sacrificing quality or clarity.

Job Description

Responsibilities

  • Develop customer communications from brief through to delivery, ensuring audience, message, channel and customer journey are clear before work moves into build or approval
  • Shape creative briefs, review and develop copy, and work with copywriters, content editors and our CRM agency so final communication is clear, useful and right for the channel
  • Manage communications through briefing, build, review, proofing and final approval, keeping version control, audit trails and channel requirements clean as work moves at pace
  • Use customer insight, audience data and performance feedback to improve the next piece of work
  • Call out unclear requirements, content risks, approval issues or delivery blockers early, with view on what needs to change and who needs to be involved
  • Take feedback well, make sensible trade-offs and keep the work moving without letting quality, customer clarity or control drift

Requirements

  • Experience developing and delivering 1:1, data-driven customer communications across channels such as direct mail, email, push notifications, digital prompts, internet banking or mobile app environments
  • Good copy judgement, creative instinct and proofing discipline, with examples of communications that were clear, accurate, accessible and customer-friendly
  • The ability to take a brief, proposition, audience insight or customer journey input and turn it into plain English communication
  • A track record of managing several communications at different stages of development, review, approval and delivery
  • Experience working in a regulated or well-governed environment, with approvals, version control, audit trails, quality checks and compliance requirements
  • Confidence applying brand, tone of voice, accessibility and channel standards to real work, not just checking them at the end
  • Experience working with marketing, product, risk, legal, data, technology, channel teams or external partners to resolve content, approval or delivery issues
  • The ability to use customer insight, engagement data and performance feedback to make practical recommendations for future communications
  • The judgement to work independently, challenge unclear asks and raise risks early when accuracy, customer clarity or delivery is at risk

Benefits

  • 25 days holiday, pro rata
  • Access to private medical insurance
  • A highly competitive pension to help you build a strong foundation for retirement
  • Access to an annual performance-related bonus
  • Training and development to help you progress your career
  • A great selection of additional benefits through our salary sacrifice scheme
  • Life assurance to provide peace of mind for you and your loved ones in the event of your death
  • Wellhub – access to a range of free and paid options for health and wellness
  • Up to 2 days of paid volunteering a year
  • Banking – but fairer, more rewarding, and for the good of society
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Swindon, England, GBR
14K employees (221 in marketing)