Responsibilities

• This role is responsible for developing and managing customer marketing plans for Thatchers Cider across key on-trade and off-trade customers, ensuring all activity supports brand objectives, customer priorities and commercial targets.
• The position translates Thatchers brand campaigns into channel-specific activation plans, toolkits and point-of-sale materials that are practical, impactful and aligned with the brand.
• Working closely with the wider marketing team, sales, category, field teams and agency partners, the role delivers integrated activations from initial brief through to execution and evaluation.
• It leads the end-to-end delivery of customer marketing activity, including idea generation, customer sell-in, agency briefing, production, logistics, implementation and post-campaign review.
• The role also manages customer marketing budgets effectively, ensuring spend is prioritised, delivered on time and tracked against agreed KPIs.
• Strong relationships need to be maintained with internal stakeholders, customers and agency partners, while ensuring all activity complies with Thatchers brand guidelines, commercial objectives, customer requirements and relevant alcohol marketing regulations.

Requirements

• Proven experience in customer marketing, shopper marketing, trade marketing, brand activation or a closely related FMCG role.
• Experience working across on-trade and/or off-trade channels, ideally within drinks, alcohol, grocery, convenience, wholesale, hospitality or licensed trade environments.
• Strong commercial understanding, with the ability to balance Thatchers brand priorities, customer needs and sales objectives.
• Confident project manager with experience delivering multiple campaigns at pace, on time and to budget.
• Excellent stakeholder management skills, with the ability to influence cross-functional teams, agencies and customer contacts.
• Strong creative judgement and the ability to turn insight into practical, engaging activation ideas for cider shoppers, consumers and trade customers.
• Comfortable working with consumer insight, budgets, campaign, performance measures and post-activity evaluation.
• Highly organised, proactive and detail-focused, with a collaborative and positive approach.