Responsibilities

• Leading the overarching Customer Marketing Engagement Strategy aligned to your specific retailer and the multichannel strategy for our Haleon portfolio of brands, with a focus on Retail Media activation
• Leading Strategic Retailer Campaigns (that deliver for both the retailer and Haleon)
• Developing strong collaborative and powerful relationships both internally and externally, including with our retail customers and agency partners to influence the most impactful and effective shopper solution.
• Develop creative campaigns that help drive the Haleon’s execution strategy and Health Inclusivity agenda
• Efficient management of shopper marketing spend across brand and retailer, to deliver brand sales, share, profit and GM%
• Drive strong GB local market insight to ensure global, area and locally created toolkits are a strong fit for the GB market
• Utilise these toolkits and align them to work for the retailer and customer, creating high impact disruptive brand presence through the appropriate shopper touchpoints
• Working with the insights team and Shopper Science Lab, conduct shopper/category relevant to retailer research on key shopper campaigns as required
• Feed the retailer shopper voice into the annual commercial planning process to ensure this voice is at the heart of the brand and customer plans.
• Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business

Requirements

• Experience working with 3rd party retail agencies to deliver projects.
• Experience in collaborating on retailer lead and partnership campaigns
• Strong Project Management and cross-functional working abilities, ability to build strong relationships internally and externally
• Sound Data analysis and commercial understanding