Customer Marketing Manager

Loughborough, Leicestershire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own lifecycle campaigns for enterprise customers, turning onboarding, adoption, renewal and expansion into measurable retention and revenue growth.

  • Lifecycle programmes: design journeys using usage data to drive onboarding, adoption, renewal and expansion.
  • Upsell and cross-sell: run campaigns that increase value from Access ERP Core and related products.
  • Cross-functional alignment: partner with Sales and Customer Success to nudge renewals and create qualified pipeline.

Job Description

Responsibilities - Design and run customer lifecycle programmes that support onboarding, adoption, renewal and expansion, using customer behaviour and usage data to guide your approach. - Build and manage upsell and cross-sell campaigns that help existing customers get more value from Access ERP Core and related products. - Work closely with Sales and Customer Success to support renewals, spot growth opportunities and help turn customer interest into qualified sales conversations. - Review campaign performance and customer engagement data to improve messaging, timing and channels over time.
The Access Group logo

The Access Group

3.7 Glassdoor

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs over 9,700 people, continuously driving product innovation and customer service excellence.

Founded in 2009
Loughborough, England, GBR
7.1K employees (357 in marketing)
67% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
339.2K
Monthly Google Ads Budget
$26.2K
Traffic Source Mix
Search
49.5%
Direct
34.8%
Referral
12.5%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Team Size
227 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Private Equity, 4 years ago

Funding History

  • Jun 2022
    Private Equity • $1.3B
  • Apr 2018
    Corporate Round
  • Mar 2011
    Private Equity • $79.9M

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