Responsibilities

• Customer marketing strategy and planning
• Lead defined customer marketing workstreams that translate M&C priorities, customer insight and local market annual plans into clear campaign plans, propositions, messaging hierarchies and activation guidance.
• Develop customer-led campaign plans that support priority customer moments, long-term CX strategy, integrated annual plans and pan-M&C priorities.
• Supply to annual and quarterly planning by providing customer, market and performance insight, with clear recommendations on where to focus, scale, test or improve.
• Support the maintenance of the marketing calendar and messaging hierarchy, ensuring customer-facing activity is joined up, prioritised and aligned to business objectives.
• Campaign, toolkit and activation delivery
• Develop global campaign and toolkit outputs for agreed markets, from brief and strategy development through to execution guidance, toolkit creation and offshore hub handover.
• Lead agreed trade-driving and customer activation workstreams, including the Trade Driving System (TDS), seasonal toolkits, CRM and lifecycle content, and related customer-facing channel activation where relevant.
• Create clear, practical and reusable outputs that help markets complete activity consistently while adapting for local customer needs and commercial priorities.
• Support the development of market-ready materials, including content guidance, channel assets, activation templates, messaging frameworks and production guidance.

Requirements

• Confirmed relevant marketing experience, ideally including customer marketing, campaign development, trade-driving activation, CRM/lifecycle communications or customer-facing channel marketing.
• Experience developing integrated campaigns, toolkits, content guidance, CRM/lifecycle content, channel assets or activation materials that can be adapted across markets.
• Strong customer and commercial judgement, with the ability to connect customer needs, market context, brand priorities and business outcomes.
• Ability to translate customer insight, campaign performance data and channel metrics into clear briefs, recommendations and marketing actions.
• Strong creative judgement, with the ability to judge what good looks like by channel and provide clear, constructive guidance to markets, the Hub and agency partners.
• Good understanding of the marketing and channel mix, including owned channels, CRM, digital, paid social, OOH, POS and PR.
• Strong project management and delivery ownership, including the ability to handle multiple workstreams, track dependencies, surface risks early and maintain quality standards.
• Strong partner management and communication skills, with experience working collaboratively across markets, agencies, the Hub and specialist teams.
• Confidence using independent judgement within agreed processes, including seeing opportunities to simplify ways of working, improve reuse and raise execution standards.
• Customer-first and commercially minded approach, with the ability to balance customer relevance, brand consistency, channel effectiveness and measurable business impact.

Benefits

• flexible working options
• a generous paid parental leave policy
• excellent retirement benefits
• Please contact us to request accommodation.