Responsibilities

• Build, configure and deploy lifecycle and loyalty communications across email, push, in-app messaging and in-app placements using Xtremepush (XP).
• Use HTML to build and maintain email templates where required, ensuring accurate rendering across devices and clients.
• Execute campaigns aligned to commercial priorities, lifecycle stages and loyalty programme KPIs.
• Manage end-to-end execution from brief through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation.
• Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals.
• Deliver cohesive omni-channel journeys, coordinating messaging across CRM channels and in-app placements.
• Support in-app content placement and merchandising in partnership with Product and Commercial teams.
• Support localised campaign execution for the Canadian market, ensuring communications reflect regulatory requirements and regional nuance.
• Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics teams to deliver campaigns on time and to standard.
• Own campaign QA end-to-end, validating content accuracy, personalisation, segmentation, links, HTML rendering and delivery logic across all touchpoints.

Requirements

• 3–5 years' hands-on experience in CRM, lifecycle marketing or customer communications.
• Proven experience building and deploying campaigns in a CRM or customer engagement platform - Xtremepush (XP) experience strongly preferred.
• Demonstrable ability to set up, configure and launch multi-channel campaigns (email, push, in-app) independently within platform.
• Strong working knowledge of audience segmentation, permissions, targeting rules and lifecycle logic.
• High attention to detail with confidence owning QA and execution standards independently.
• Comfortable working at pace in a commercially driven environment with multiple concurrent campaigns.
• Strong communication skills and able to collaborate effectively across time zones.

Preferred

• Working knowledge of HTML for email build and template maintenance, not essential but a significant advantage.
• Experience with Xtremepush specifically - journey builder, segmentation, channel configuration.
• Experience in loyalty programme execution e.g., points mechanics, tier-based communications, milestone recognition.
• Familiarity with iGaming CRM tools and bonusing platforms.
• Experience in regulated or highly governed environments, including multi-market compliance.
• Experience supporting Canadian market or other localised programme delivery.
• Familiarity with agile or squad-based delivery models.
• Background in high-growth or scale-up organisations.