Responsibilities

• Lead the planning, delivery and optimisation of sophisticated CRM marketing campaigns and customer journeys that inspire prospective students and support recruitment across the University.
• Use customer insight, segmentation and marketing automation to deliver personalised communications that improve engagement and conversion.
• Ensure campaigns are delivered to a consistently high standard, using performance data, testing and continuous optimisation to enhance the customer experience.
• Contribute to the ongoing development of our CRM capability, identifying opportunities to improve processes, championing best practice and helping shape the future roadmap of our Microsoft Dynamics platform.
• Support and coach junior colleagues, providing quality assurance, sharing expertise and fostering a culture of continuous improvement.
• Play an active role as part of VPEE, attending onsite graduation ceremonies and prospective student Open Days as required.
• Work with colleagues across marketing, digital, data, technology and student recruitment to deliver best-in-class CRM marketing using Dynamics 365.

Requirements

• Experienced CRM marketing professional with a strong track record of delivering targeted, data-driven campaigns and customer journeys within a complex organisation
• Confident using CRM platforms—ideally Microsoft Dynamics 365
• Passionate about creating personalised communications that deliver measurable results
• Enjoy turning insight into action, using data, testing and reporting to continually improve campaign performance and customer experience
• Comfortable managing multiple priorities, with exceptional attention to detail and a proactive/solutions-focused approach
• Building trusted relationships; effective collaborator who can influence stakeholders across different disciplines
• Communicate technical concepts clearly and work confidently within cross-functional teams
• Committed to sharing knowledge, supporting colleagues and promoting CRM best practice, helping to build capability across the wider organisation

Benefits

• 41 Days holiday (27 days annual leave 8 bank holiday and 6 closure days)
• Additional 5 days’ annual leave purchase scheme
• Defined benefit career average revalued earnings pension scheme (CARE)
• Cycle to work scheme and season ticket loan
• Immigration loan
• Relocation scheme for certain posts
• On-Site nursery
• On-site gym
• Enhanced maternity, paternity and adoption pay
• Employee assistance programme: Staff Support Service