Responsibilities

• Manage day-to-day marketing content across the Scribbler website, emails and social channels.
• Own all paid social activity including Meta and TikTok, and be comfortable working independently and with agencies to launch, optimise, and report on Google Ads campaigns.
• Run the day-to-day communications of our loyalty scheme, targeting customers to sign up and encourage repeat purchase, through digital marketing and in-store activations
• Plan, build and send engaging CRM campaigns, that reflect the Scribbler brand, across email and SMS.
• Build, test and optimise automated customer journeys, including welcome, birthday, post-purchase and win-back programmes.
• Support the optimisation of customer journeys to improve customer engagement and conversion.
• Keep an eye on campaign performance, spotting opportunities to improve engagement, clicks and sales.
• Support customer segmentation and audience selection for targeted communications.
• Ensure CRM campaigns are delivered on time, on budget and on brand.
• Segment customer audiences to deliver relevant, personalised communications that improve engagement and conversion.

• Work with the Design team to brief and develop creative assets for campaigns.
• Collaborate with the Buying team to promote new ranges, seasonal launches and hero products.
• Support omnichannel marketing campaigns that connect the online and in-store customer experience.
• Carry out A/B testing on subject lines, content, creative and customer journeys to improve performance.
• Help grow and maintain the customer database while supporting data quality and GDPR best practice.
• Keep up to date with CRM, content and retail marketing trends, bringing fresh ideas and innovation to the team.
• Assist in planning and delivering key seasonal campaigns including Valentine's Day, Mother's Day, Father's Day and Christmas.
• Monitor competitor activity and identify opportunities for Scribbler to stand out.

Requirements

• Have experience in a CRM, content or digital marketing role.
• Have worked in retail or brand marketing—ideally supporting both physical stores and ecommerce.
• Understand what makes customers click (literally).
• Enjoy juggling multiple campaigns without dropping the ball.
• Are organised, curious and always looking for new ideas and opportunities for customer acquisition.

Preferred

• Bonus points if you've worked with web platforms such as Shopify and CRM platforms such as Klaviyo
• Even bigger bonus points if you’ve got experience working with Loyalty schemes.

Benefits

• Holiday allowance, increasing by 1 day per year of service (up to 5 years)
• An additional half day off per month for wellbeing
• Monthly socials, plus summer and Christmas parties
• Yearly training budget to support your development
• 50% employee discount