Responsibilities

• CRM Campaigns: Plan and deliver targeted communications for prospects, new clients, active members and previous customers.
• Customer Journeys: Build and maintain automated communication journeys for enquiries, consultations, programme onboarding and follow-up.
• Email Marketing: Prepare, test, schedule and monitor newsletters, service updates and promotional campaigns.
• Audience Segmentation: Organise contact lists based on customer stage, interests, programme activity and communication preferences.
• Lead Nurturing: Develop communication sequences that support prospects from initial enquiry through consultation and programme enrolment.
• Client Retention: Create campaigns designed to improve engagement, renewals, repeat bookings and long-term customer relationships.
• Campaign Content: Write clear subject lines, email copy, calls to action and short-form customer messages.
• CRM Data Management: Maintain accurate contact, consent, campaign and engagement information in the CRM system.
• Performance Analysis: Monitor open rates, click rates, enquiries, conversions and unsubscribe trends.
• Campaign Reporting: Prepare regular summaries of communication activity, performance and recommended improvements.

Requirements

• At least 2 years of experience in CRM marketing, email marketing, lifecycle marketing or a related role.
• Experience planning and delivering customer communication campaigns.
• Strong written English and attention to detail.
• Familiarity with CRM and email-marketing platforms.
• Understanding of audience segmentation and customer journeys.
• Ability to interpret campaign data and prepare clear performance reports.
• Good organisation and time-management skills.
• Ability to manage several campaigns and deadlines.
• Strong proofreading and quality-control abilities.
• Confidence working with customer data and communication preferences.

Preferred

• Qualification in Marketing, Communications, Business or a related subject.
• Experience in wellness, fitness, healthcare, membership or subscription-based services.
• Familiarity with HubSpot, Mailchimp, Salesforce Marketing Cloud or similar platforms.
• Experience building automated email workflows and lead-nurture campaigns.
• Basic knowledge of customer retention and lifecycle-marketing principles.
• Familiarity with website analytics and digital campaign reporting.
• Experience working with customer-service or sales teams.
• Basic knowledge of landing pages and conversion tracking.

Benefits

• Life insurance
• Sick pay