Vero HR

CRM Manager

London, UK (Hybrid)

£45K/yr – £65K/yrMid LevelFull time

Posted 2 months ago

Job Summary

Own CRM across email and SMS, building lifecycle journeys and driving repeat purchases and LTV while cutting churn and delivering leadership-ready insights.

  • CRM ownership: manage flows and campaigns across onboarding, retention, win-back and reactivation.
  • Lifecycle engine: create segmented calendars and automated journeys to lift subscription conversion.
  • Measurement and collaboration: monitor retention metrics and translate data into actions with growth, creative, and product teams.

Job Description

  • Own and manage the CRM programme across email and SMS channels
  • Develop and optimise customer lifecycle journeys including onboarding, retention, win-back and reactivation campaigns
  • Drive repeat purchases, subscription conversion and customer lifetime value
  • Manage subscriber retention and reduce customer churn
  • Create and execute segmented campaign calendars and automated customer journeys
  • Develop loyalty and referral initiatives to increase customer engagement
  • Monitor list health, deliverability and customer segmentation strategies
  • Analyse customer behaviour, retention and lifecycle performance metrics
  • Deliver regular reporting and actionable insights to senior stakeholders
  • Ensure all customer communications remain accurate, compliant and aligned with brand guidelines

Salaries

Posted range

£45K/yr – £65K/yr

Taken straight from the job posting.

See all Vero HR salaries

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CRM Manager

Vero HR · London, UK · Hybrid