Responsibilities

• Develop and execute CRM strategies to support customer retention, lapse prevention and winback.
• Own CRM activity across email, SMS, push notifications and direct mail.
• Monitor and report on monthly CRM performance against agreed budgets and KPIs.
• Identify customer segments and develop targeted campaigns, offers and incentives to support retention, spend and lifetime value.
• Ensure CRM activity aligns with brand, trade and customer strategies.
• Develop and manage lifecycle communication plans covering lead conversion, active customers and winback.
• Identify opportunities to increase engagement, cross-sell and reduce churn through data-led customer communications.
• Work with the Customer Lead to prioritise lifecycle initiatives and improvements.
• Support delivery of trade and product communications in collaboration with Brand and Communications teams.
• Partner with the Acquisition team to plan and deliver lead and conversion-focused email activity.

Requirements

• Relevant qualification in Marketing, Business or a related discipline, or equivalent experience.
• Minimum 3 years’ experience in an email or CRM marketing role.
• Experience using CRM platforms or ESPs, including complex journeys and dynamic content (e.g. Liquid).
• Demonstrated experience in campaign analysis, reporting and optimisation.
• Copywriting experience for performance-focused email communications.
• Experience working in a fast-paced, performance-driven environment.
• Strong analytical capability with experience using CRM and campaign data to drive optimisation.
• Proven ability to manage multiple CRM initiatives simultaneously with accuracy and attention to detail.
• Experience collaborating effectively across technical and non-technical stakeholders in a fast-paced environment.

Benefits

• A competitive package that rewards your skills and dedication.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally: Nestle
• Experience a workplace that feels like home, complete with free meals and a gym.
• Prioritise your well-being with perks like Vitality health insurance, access to LinkedIn Learning, mental health support, Better Up AI Coaching and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave.