Responsibilities

• Strategic Ownership
• - Develop and execute EMEA-specific lifecycle marketing strategies that drive engagement, retention, and revenue growth.
• - Own the regional CRM calendar and roadmap, ensuring alignment with EMEA commercial priorities while maintaining consistency with global campaigns and brand standards.
• - Localize global campaigns and lifecycle programs to reflect regional nuances, audience behavior , and cultural moments.
• - Partner cross-functionally with global and regional teams (acquisition, digital, customer service) to deliver a seamless end-to-end customer experience
• - Leverage CDP and first-party data to define advanced segmentation, personalization, and automation strategies that drive LTV growth
• - Own the regional experimentation roadmap, embedding a test-and-learn approach to continuously optimize performance and inform global best practices
• Technical and Platform Expertise
• - Act as the regional CRM expert across platforms ( Klaviyo , Wunderkind, etc.), translating first-party data into actionable strategies in partnership with analytics and CDP teams
• - Own and optimize CRM tools and integrations, identifying opportunities to improve performance, scalability, and efficiency

Requirements

• Significant experience in CRM and lifecycle marketing, with a proven track record of driving retention, engagement, and revenue growth
• Strong commercial insight, with experience owning or influencing revenue targets, forecasting, and performance metrics
• Deep understanding of CRM strategy, including segmentation, automation, personalisation, and customer lifecycle management
• Hands-on experience with leading CRM platforms (e.g. ESPs, CDPs) and a solid understanding of data structures and customer data usage
• Advanced analytical skills, with the ability to translate data into strategic insight and clear business recommendations
• Experience leading, mentoring, or managing teams and/or agencies
• Excellent stakeholder management skills, with the ability to influence at all levels of the organisation
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment
• Exceptional written and verbal communication skills, with a strong eye for detail
• A proactive, strategic mindset with a passion for continuous improvement and innovation