CRM Manager

Manchester, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own CRM campaigns across Medlock Square with data informed targeting, coordinating cross functional teams to meet audience needs and commercial goals.

  • CRM Campaign Ownership: Lead coordination of multi-channel communications, aligning with audience segmentation and journey optimization.
  • Cross Functional Execution: Partner with Marketing, BI and operations to ensure campaigns meet operational requirements and performance targets.
  • Optimization through Insight: Use customer data and performance metrics to drive continuous improvement in engagement, retention and visitation.

Job Description

Responsibilities

  • Lead the coordination and delivery of CRM campaigns across Medlock Square activity, supporting customer engagement and commercial performance through targeted and data-informed communication activity.
  • Work closely with Marketing, Business Intelligence and operational teams to ensure campaigns are aligned to audience needs, commercial priorities and operational requirements.
  • Support audience segmentation and customer journey activity, developing communication approaches that improve engagement, retention and repeat visitation.
  • Use customer insight and performance data to optimise campaign effectiveness and support continuous improvement across CRM activity.
  • Contribute to CRM operations, reporting and process coordination, ensuring customer data, campaign records and workflows are managed accurately and consistently.
  • Deliver coordinated and effective customer communication activity across Medlock Square through strong organisation and collaboration.

Requirements

  • Experience delivering CRM, customer communication or digital marketing campaigns
  • Strong working knowledge and level 3 minimum certification of the Braze platform will be essential
  • Understanding of CRM platforms, audience segmentation and customer engagement principles
  • Experience coordinating multi-channel customer communications
  • Ability to interpret campaign performance data and customer insight
  • Strong organisational and campaign coordination skills
  • Collaborative approach across marketing and operational teams

Benefits

  • 26 days’ annual leave plus a day off for your birthday
  • Private healthcare and dental cover
  • Annual discretionary bonus
  • Health Cash Plan
  • Employee Assistance Programme with 24/7 GP support
  • Company pension and life assurance
  • Cycle to work
  • Give As You Earn
  • Discounted match tickets
  • Savings in the City Store
Manchester City Football Club logo

Manchester City Football Club

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Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams. Ranked as the Most Valuable Football Club Brand in the world by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.

Founded in 1994
Manchester, England, GBR
2.6K employees (656 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$27.9K
Traffic Source Mix
Search
48.9%
Direct
40.9%
Referral
7.1%
Social
2.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
590 (23% of company)

Recent News