Responsibilities

• As a CRM Manager, you will play a critical role in designing, delivering and optimising CRM campaigns that drive customer engagement, retention and lifetime value across UK and EEA markets. Working closely with Growth, Product and Data teams, you will own the end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS. You’ll manage onboarding, activation and retention journeys, leverage data and customer insights to deliver personalised experiences, oversee campaign execution and quality assurance, and continuously test, learn and optimise initiatives to improve customer engagement and retention. You will also act as a CRM subject matter expert, advising stakeholders on best practice and emerging trends in lifecycle and retention marketing.

Requirements

• Proven experience in CRM, lifecycle marketing or retention marketing roles
• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies
• Experience building and optimising automated customer journeys
• Data-driven approach with the ability to translate insights into actionable campaign improvements
• Experience analysing campaign performance and customer engagement metrics
• Knowledge of GDPR and CRM communication regulations across the UK and EEA
• Strong stakeholder management, communication and project management skills
• Experience working cross-functionally with Growth, Product and Data teams

Preferred

• Experience within fintech, financial services or consumer technology organisations
• Hands-on experience with Braze
• Hands-on experience with Iterable
• Hands-on experience with Salesforce Marketing Cloud
• Experience with personalisation and dynamic content strategies
• Experience scaling CRM operations within a high-growth environment
• Knowledge of emerging trends and best practices in lifecycle and retention marketing

Benefits

• A wide-ranging benefits package, which includes…
• - A generous pension contribution of up to 15%
• - An annual bonus award, subject to Group performance
• - Share schemes including free shares
• - Benefits you can adapt to your lifestyle, such as discounted shopping
• - 30 days’ holiday, with bank holidays on top
• - A range of wellbeing initiatives and generous parental leave policies