CRM Manager

Greater London, Kensington and Chelsea, UK (Hybrid)

£45K/yr – £55K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own CRM end to end across acquisition to referrals, build a robust test and learn loop, and own complex lifecycle workflows and copy that move customers through best in class journeys.

  • CRM ownership: end-to-end lifecycle programs across email, notifications, SMS, and messaging.
  • Growth engine: relentless experimentation, segmentation, and optimization to lift performance.
  • Cross functional leadership: partner with founders, marketing, growth, ops, product and tech to drive business objectives.

Job Description

Responsibilities

  • Lead CRM strategy, execution and reporting across the customer lifecycle – from acquisition to retention, up-selling and referrals – via email, notifications, SMS and WhatsApp
  • Building and scaling a test-and-learn engine, relentlessly experimenting, segmenting and optimising to improve performance
  • Getting deep into our CRM platform to manage segments, run tests, create complex workflows and other technical tasks
  • Crafting compelling copy that goes beyond functional messaging to create best-in-class customer journeys
  • Being a proactive member of the marketing team, getting stuck into brainstorms, contributing to growth, and supporting wider team efforts
  • Working closely with teams across the business, including founders, marketing, growth, ops, product and tech to support business objectives

Requirements

  • 3-5 years of experience in marketing/growth/CRM. You’re a future Head of Marketing who sees owning a channel end-to-end as the opportunity it is

Preferred

  • Bonus points if already in a subscription business, have dedicated CRM and/or data experience (e.g. SQL)

Benefits

  • 💸 Salary: £45,000 - £55,000
  • Ownership in Honest through our EMI option scheme
  • 33 days of annual leave including all the bank holidays + an extra day each year you stay with Honest
  • Your birthday off each year on us!
  • A hybrid-first working environment with at least 1 day per week in the London office
  • An Honest sim, and refurb phone on us
  • 1 paid volunteering day each year
  • Wellbeing budget through Heka
  • Cycle to Work scheme
  • £500 annual learning budget
Honest logo

Honest

Honest builds financial products that people love.

Founded in 2019
Jakarta, Jakarta, IDN
202 employees (10 in marketing)

Traffic Signals

Monthly Visitors
9.7K

Headcount Trend

Current headcount: ~202

Marketing Team

Marketing Team Size
10 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$99.2M
Last Raise
$40M
Debt Financing, 9 months ago

Funding History

  • Oct 2025
    Debt Financing • $40M
  • Oct 2025
    Series Unknown
  • May 2024
    Series B • $2.5M

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